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  • What is the role of keywords in SEO?

    Keywords are one of the most fundamental components of Search Engine Optimization (SEO) and play a critical role in helping search engines understand the content of a website. In simple terms, keywords are words or phrases that users enter into search engines to find information. The strategic use of keywords can significantly impact a website’s visibility and ranking in search engine results pages (SERPs).


    Why Keywords Matter in SEO

    Search engines like Google use algorithms to analyze and rank websites. By incorporating the right keywords into website content, meta descriptions, titles, and headers, you signal to search engines that your content is relevant to specific search queries. This relevancy helps search engines direct users to the most appropriate results, thereby improving your website's chances of appearing at the top of SERPs.

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    LSI (Latent Semantic Indexing) Keywords: These keywords are semantically related to the main keyword and help improve the overall relevance of the content.

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    Best Practices for Using Keywords

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