With so many different digital marketing tools out there, it can be tough to know which ones are right for your business. You want to find the best digital marketing tools that will make it easier to connect with your customers while also helping you grow and thrive online in order to grow your business.
As a small business owner, there’s no question about whether or not you should have Google Analytics set up on your website—the only question is which package you should buy. The most basic package offers everything you need to track who visits your site and where they come from. You can look at reports that tell you how much traffic a specific social media campaign drove in comparison to another one, or how many people came in through search engines versus direct links to specific pages.
Facebook is a powerhouse of data that can be harnessed to see how users are interacting with your brand. With Facebook Insights, you can see statistics about your page activity such as top posts and interactions, demographics of your audience and much more. Facebook Insights helps you to understand what’s resonating with your followers and adjust accordingly.
Facebook Ads Manager
Facebook ads can be a good place to start when trying to boost your visibility online. Facebook ads are a quick and efficient way to drive people back to your website or convert them into customers. The biggest benefit of Facebook advertising is that it’s easy; you can create effective campaigns in mere minutes without ever touching code. What’s more, the visual aspect of ad creation makes it easy to test different images, target various audiences and establish success metrics right away.
This tool provides you with an easy and fast way to schedule your posts across multiple platforms. Once they are scheduled, you simply press publish and voila! You have just spread information about your business in order to increase your brand awareness.
While it can be difficult to choose which platform fits your business best, HubSpot seems to have something for everyone. The platform provides a wide variety of marketing tools that work seamlessly together, allowing you to easily run tests on what works and what doesn’t.
If you find that your target audience is increasingly turning to social media platforms to connect and learn about your business, then you need to have a Bitly account. This simple URL shortener lets you take direct action by tracking click-throughs from specific links. It’s an invaluable tool for assessing how strong your digital marketing campaigns are performing.
This is a powerful and comprehensive suite of digital marketing tools, including keyword research, competitor analysis, link prospecting, and audience building. SEMrush provides a ton of valuable data and can help you save time on your online marketing efforts. SEMrush is recommended for digital marketers at all experience levels.
Google AdWords Keyword Planner
This tool lets you see search volume and suggested bid prices for related keywords. You can also play around with negative keyword searches to find long-tail terms that you might not otherwise have considered. The AdWords Keyword Planner is a free online tool designed to help you discover new and potentially lucrative keywords related to your business.