Subtitles are Vital to Successful Business Books
A book's title needs to be unique and catch people's attention, and it's no exception for titles in the nonfiction genres like business books. But much of sales and success depend on the information conveyed by the subtitle.  If you've been reading about how to market my business book, make sure you devote ample time to writing a subtitle that clearly describes the book's topic. It needs...
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