For the NBA it was a risk that was worth taking
With a massive fan base Esports is a pretty good commercial proposition. "Our fans have a level of 2K MT PS4 enthusiasm that is the most amazing thing for brands to be able to attach themselves to" Donohue says. "Our average user plays video games for 30 hours per week. It's a very passionate fan base." Donohue believes that the NBA 2K League's rapid expansion in partners is due to a...
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