What Are Key Metrics In Digital Marketing? Key metrics in digital marketing help evaluate the success and performance of online campaigns. One of the most important is Click-Through Rate (CTR), which measures how often users click on an ad or link. A high CTR indicates that the content is engaging and relevant. Conversion Rate tracks how many visitors take a desired action, like making a purchase or signing up for a newsletter. Bounce Rate shows the percentage of users who leave a website without interacting further lower rates are generally better. Cost Per Click (CPC) and Return on Ad Spend (ROAS) help marketers assess advertising efficiency and profitability. Customer Acquisition Cost (CAC) is crucial for understanding how much is spent to gain a new customer. Engagement metrics such as likes, shares, and comments on social media indicate brand visibility and customer interest. Finally, Website Traffic Sources help identify where visitors are coming from whether it's organic search, social media, or paid ads allowing marketers to adjust strategies accordingly. To build a strong foundation in these metrics and more, consider exploring the curriculum of the best digital marketing institute in Noida. To get full course details, visit: https://www.theiotacademy.co/digital-marketing-training #DigitalMarketing #MarketingMetrics #SEO #ContentMarketing #NoidaTraining #SocialMediaMarketing #OnlineBranding