Take a moment and think about how you market your business today. If you’re only using traditional marketing methods to promote your business, you’re missing out on a golden opportunity to reach valuable prospects through digital marketing. The role of digital marketing is simple. It helps businesses use...

  The enormous world of IT is transforming machines into life-like assets, leaving an impact on all. There are several devices developed today to make lives convenient. Adding to it, we can’t resist making our lives easy, and according to Statista, we may witness an increase of 30.9 billion connected IoT devices in the next four years. IoT projects in the past have...

 In the B2B market, customer-centricity sometimes means combining elements of digital and analog experience. Here’s how successful companies are meeting the challenge.     February 22, 2018by Paul-Louis Caylar, Candace Lun Plotkin, Adina Poenaru, and Patrick Schulze. Traditionally, B2B success comes from being in the right markets,...

  This step-by-step guide will teach you the development process for a new electronic product. It’s written for entrepreneurs, startups, and small companies building their first hardware product. Source xekera.com You won’t need any prior knowledge of electronics design to understand this article. However, it will be easier to comprehend if you already...

 Would you rather… get a 300% ROAS or rank #1 above your competitors for your top priority keyword…for free? It’s not always a simple answer, but today the key is not choosing either or, but choosing how to strategically leverage both channels to maximize your returns. As the consumer journey has become more complex, the changes made on one channel often, if...

 The digital age has changed the way marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach. As a marketer, you have to adapt to changes to meet the expectations of your audience. To ensure your business is agile, you need to optimize your digital marketing strategy to drive digital...

 The digital age has changed the way marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach. As a marketer, you have to adapt to changes to meet the expectations of your audience. To ensure your business is agile, you need to optimize your digital marketing strategy to drive digital...

When web applications first emerged onto the scene, they changed the landscape of entire industries. Giants like Amazon, Facebook, MySpace, Google Maps, and so many more before them, began a revolution that would enable software developers to create and ship software products without the overheads that came with the building and distributing desktop software. Then, came the mobile revolution,...

Designing a new product and taking it through the various development stages to finally hit market shelves is not a walk in the park. There are several iterations and learnings that come about from the journey of product concept to manufacturing. We believe knowledge is power. By being armed with information about the end-to-end process, the players involved, the possible challenges and...

Optimizing building conditions is a challenge for many modern companies. It not only helps to reduce company operating costs but also benefits the health and productivity of the occupants, as well as the natural environment. This issue also concerned a customer, who asked us to provide a tool for measuring air quality in the office. Our goal was to obtain measurements of humidity,...