Market Synopsis

Today’s individuals have a peculiar predilection towards the health, which is the most pivotal element driving the global rice bran oil industry 2020. The increased health consciousness has resulted in an escalated demand for high nutrition and less fat-containing food and beverages. Rice bran comprises of other health benefits such as low cholesterol, antioxidant, and hot flashes relief while menopauses, which is driving the market at an escalated pace. The renowned regulatory bodies such as WHO has also approved the usage of rice bran oil owing to its health benefits. The market is also propelling due to the increased ailments of diabetes, obesity, and digestive disorders. The manufacturers are adopting organic and gluten-free rice bran oil, which is estimated to augment the market. Further, the data analysts at Market Research Future Reports (MRFR) have also revealed that the ameliorating economy of developing countries is executing a pivotal role in expanding the global market. Moreover, the enhanced level of lifestyle increased disposable income, and the rapid urbanization is estimated to accelerate the market expansion further. Various application areas, responsive promotional campaigns by manufacturers, and robust penetration in the emerging and developed countries are other impetus factors augmenting the global market. However, rice bran oil has not yet gained enough popularity, which is estimated to hamper the global rice bran oil market.

Market Segmentation

The worldwide rice bran market can be segregated into packaging type, category, distribution channel, and geography.

On the basis of packaging type, the worldwide rice bran market can be classified into pouches, bottles, and others.

On the basis of category, the worldwide rice bran market can be divided into conventional and organic.

On the basis of the distribution channel, the worldwide rice bran market can be divided into store-based and non-store based.

On the basis of geography, the worldwide rice bran market can be classified into North America, Europe, Asia-Pacific, and the Rest of the world (RoW).

Regional Analysis

Based on geography, the worldwide rice bran oil market is predicted to be led by the APAC region. The tremendous contribution of the rice-producing countries such as India, China, Vietnam, Japan, and Thailand is estimated to drive the regional market magnificently. Further, the ease of availability of raw material is estimated to drive the market further. North America is recognized as one of the most lucrative regions and is estimated to grow at the fastest CAGR during the assessment period. The rising health consciousness and awareness about the advantages of the product is predicted to magnify the regional market. Further, the US is projected to make the most pivotal contribution in the regional market expansion.

Moreover, the renowned players are making a considerable investment in the developing and potential markets by introducing innovative products that will immensely drive the regional market. Europe is projected to hold a substantial amount of market share during the assessment period. The region is estimated to show a surged demand for rice bran oil. Further, the increased health consciousness among the people is predicted to affect the regional market positively.  The MEA region is estimated to exhibit moderate growth due to the rising popularity of health consciousness associated with the bran oil market.

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Key Players

The renowned organizations of the worldwide rice bran market are 3F Industries Ltd (India), Modi Naturals Ltd. (India), Cargill Inc. (US), King Rice Oil Group (Thailand), Ricela Health Foods Ltd. (India), Sethia Oils Limited (India), Ricela Health Foods Ltd. (India), Riceland Foods (US), BCL Industries & Infrastructure Limited (India), Mexiterra, LLC (US), Adani Wilmar Limited (India), and a few more.

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