The impact of the World Wide Web is incredible. With a single touch, a person can quickly reach the other side of the world. Everything is literally at our fingertips. As a consequence, through the integration of sites new platforms, businesses ranging from large to small use web-based technology as a marketing tool. It can reach a large number of prospective customers at a low cost.
Furthermore, Social Media marketing can take the shape of a multimedia presentation in which traditional communication is transformed into an interactive trade exchange between the company and its audience. Statistically speaking, the world population using the World Wide Web grew a staggering 444.8% from the year 2000 to 2010.
For this decade, the numbers are mind-blowing. This evidently proves that the internet extends to a vast network of possible consumers. In contrast to print, radio, and television or film advertising, which generally require significant resources to publish information, Social Media marketing efficiently costs less than conventional marketing strategies.
There are several Social Media forms; this includes Internet forums, microblogging, social blogs, weblogs, wikis, videos, pictures, social bookmarking, and podcasts. The best part of it all, these Social Media forms neither have membership fees nor sign-up charges.
Newspapers only provide print and still images. Radio ads only provide audio and television commercials that make use of animation, video, and audio. Social media marketing makes use of interactive content forms that makes it more attractive to a possible client.
Though conventional businesses may be cynical about this new trend of marketing, rest assured that it may be selling, promoting, or just introducing a product. Social Media marketing can spark interest, influence, and even take advantage of potential consumers. After all, business is all about minimizing the cost and maximizing the profit.
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