Artisan Bakery Market Overview

Artisan bakeries are products that are handcrafted and manufactured in accordance with various traditional methods with the help of high-quality ingredients. The product’s color, flavor, and texture are adjusted accordingly to the demands and preferences of consumers. Over the years, the growing demand for artisan bakery products is identified based on the increasing demand for quality bakery products from the consumer’s side. According to the latest report published by Market Research Future (MRFR), the global artisan bakery market is expected to grow in an impressive manner during the forecast period of 2020 to 2028.

The proliferating demand for healthy food items and products with high-quality ingredients is aiding the industry in recent years. An increase in disposable incomes across various developing economies is also believed to have a direct influence on the growth trajectory of the artisan bakery market. Additionally, a trending demand has also been noticed for food products that have a high shelf-life. This is subsequently driving the growth of the market. Advancing and developing technologies are also found to a key drivers behind fueling up the market demand for artisan bakery products. Increasing focus on research and development activities on improving the overall nutritional value of the products is also stimulating a positive influence over the industry. Lastly, the convenience of usage and customization capabilities is reported to act as a key accelerating factor in the global market of artisan bakeries as well.

Market Segmentation

The global artisan bakery market segmentation is done based on product type, application, method, and distribution channel.

By product type, the market comprises savory, morning goods, bread, cake & sweets, and others. The bread and morning goods segment hold the highest percentage of the market share.

By application, the market includes desserts, baking bases, breakfast foods, appetizers, snack foods, and others. The breakfast foods segment has the highest share of the market and is slated to grow the fastest due to increasing sales of artisan loaves and bread.

By the method, the market segments into fully baked, partially baked, and others. Fully baked is the dominant segment of the lot and is expected to grow the fastest.

By distribution channel, the market includes foodservice, convenience/independent retail, large retail, quick-service restaurants, and others.

Regional Segmentation

The global artisan bakery market is geographically segmented into different regions across the globe, namely North America, Asia Pacific, Europe, and the Rest of the World.

Europe is the major market shareholder in the global standings of artisan bakeries.

Changing preferences of consumers in the Asia Pacific region is expected to generate a high stream of revenue during the assessment period.

Globally, the major importers of artisan bakeries in the world are France, Italy, the UK, the US, Germany, and Canada. The increasing level of consumption of convenience artisan bakery products makes the import and export increase across developed countries at a steady rate of growth.

Competitive Landscape

The global artisan bakery market comprises various recognized and prominent players who are helping steer the industry towards expansion. Some of the key market players reported in the study are Bimbo Bakeries (U.S.), Csm Bakery Solutions LLC (U.S.), Flowers Foods (U.S.), Harry Brot GmbH (Germany), Vandemoortele (Belgium), Aryzta (Switzerland), Lantmännen Unibake International (Denmark), Rich Products Corporation (U.S.), and others.

July 25th, 2018, Artisan Bread Organic, a renowned UK bakery, launched two additional meat alternatives to expand its portfolio of meat-free options for consumers with different tastes and preferences. Referred to as the ‘mushroom-styled’ burgers, they will include a mushroom burger and a mushroom burger in a bun. Both the items are created with the help of pea protein and dillisk, which is a salty form of red seaweed.

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On November 20th, 2018, Swander Pace Capital, a private equity firm, added to its expanding range of baked food businesses with the acquisition of a pioneering Canadian bakery named Backerhaus Veit for undisclosed pricing.

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