Air Fryer Market Outlook

Air fryers are kitchen appliances that can cook food by circulating air in the basket through a fan. Along with frying, the appliance can roast, grill, and bake products in the fryer. It is gaining traction due to being healthier than its traditional counterparts. The global air fryer market report by Market Research Future (MRFR) consists of details on air fryers and their prospects for the period 2020 to 2030 (forecast period).

Market Scope

The global air fryer market is expected a windfall during the forecast period owing to the use of modern appliances and lowered use of cooking oil. Lifestyle changes and the surge in expendable income levels of consumers are major drivers of the market. The demand can rise due to its purchase by residential and commercial end-users. The emergence of healthy cafes and restaurants can spike the sales numbers of air fryers.

Sales of kitchen appliances due to offers and discounts on eCommerce sites can attract customers. This is evident with annual events for sales of these products and black Friday deals. In addition, the wave of health-consciousness among the populace and penchant for holiday gifts will bolster the global demand for air fryers. The setup of retail outlets and large store chains will be lucrative for the manufacturers. Technological breakthroughs will assist in the sales of these appliances. For instance, Alexa Smart Oven can be operated with the help of its proprietary digital assistant and will suggest appropriate recipes according to the tastes of the customer.


The global air fryer market is segmented by end-users and distribution channels.

By end-user, the global air fryer market has been classified as residential and commercial. The former can exhibit a higher growth rate during the forecast period owing to the need for kitchen appliances by the middle class. But the commercial segment can lead in the market till 2024 owing to the setup of restaurants and other eating establishments.

Based on distribution, the global air fryer market has been divided into store-based and non-store-based. Further, the store-based segment has been categorized as supermarkets and hypermarkets and specialty stores. Among the two, the store-based segment can have a larger market share owing to customer trust and offerings of special sale prices.

Regional Analysis

The global air fryer market has been studied about four key regions—North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

North America is likely to be the leading region in the market owing to a large number of customers in the U.S. Massive demand for nutrient-dense and low-calorie foods are the primary driver of the regional market.

Europe can hold a substantial share of the market owing to the demand for kitchen appliances by the working class. The launch of digital air fryers embedded with advanced features such as temperature control knob, touch panel, and fast preheating can drive sales in the regional air fryer market. High demand for the product and the presence of prestigious companies will positively impact the region.

APAC can display the highest growth rate in the global air fryer market owing to changes in lifestyles of the populace, rise in expendable income levels of customers, and rapid urbanization. The construction of modern kitchens can invoke the need for modern appliances and induce the demand for air fryers. A large number of large-scale retail stores and the rise of health-consciousness can bode well for the market.

Competitive Outlook

NuWave, LLC, Groupe SEB, Meyer Corporation, Conair Corporation, Breville, Avalon Bay, GoWISE USA, Bajaj Electricals Ltd, Rosewill, Inc., and Koninklijke Philips N.V. are key players of the global air fryer market.

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