According to IMARC Group’s latest report, titled “Germany E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the Germany E-commerce market exhibited strong growth during 2015-2020. E-commerce, or electronic commerce, refers to the selling and purchasing goods and services via the internet. It aids individuals and organizations to get access to payment gateways, internet banking, customer support, online shopping, stock investing, banking facilities, auctions, and ticketing services. With the increasing use of smartphones and growing internet penetration, consumers are becoming more inclined toward e-commerce platforms in Germany.

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E-commerce is an essential part of the German retail framework. The market is primarily driven by the increasing preference for brick-and-mortar stores due to their enhanced convenience and efficient doorstep delivery. Various e-commerce platforms allow consumers to pay through online methods, including PayPal, invoice, credit and debit cards. Besides this, with the outbreak of the coronavirus disease (COVID-19) pandemic, consumers are using e-commerce platforms to order essential commodities amidst strict social distancing measures and government-mandated lockdowns. Furthermore, the rising number of medium and small enterprises, development of 4G and 5G technology and flourishing start-up culture across the country are some of the other factors expected to impact the market growth in the near future. Looking forward, IMARC expects the Germany E-commerce market to grow at a CAGR of around 14% during the next five years.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

  • com, Inc.
  • Ebay Inc.
  • Idealo (Axel Springer SE)
  • Lidl Stiftung & Co. KG
  • MediaMarkt
  • OBI GmbH & Co. Deutschland KG
  • Otto GmbH & Co KG
  • Tchibo GmbH
  • Thomann GmbH
  • Zalando SE.

Market Segmentation:

Breakup by Type:

  • Products
    • Home Appliances
    • Apparels, Footwear and Accessories
    • Books
    • Cosmetics
    • Groceries
    • Others
  • Services
    • Financial
    • Digital Content
    • Travel and Leisure
    • Others

Breakup by Transaction:

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Others

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Key highlights of the report:                                                    

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Market Trends
  • Market Drivers and Success Factors
  • The Impact of COVID-19 on the Global Market
  • Value Chain Analysis
  • Structure of the Global Market
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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