Bath and Shower Market: Overview

The bath and shower market is anticipated to gain considerable momentum across the globe with the advent of the new coronavirus as the prime growth factor. The Covid-19 pandemic has made hygiene a top priority among all. To kill the virus, hand hygiene, and hygiene while bathing is of utmost importance. Hence, the growing threat of SARS-CoV-2 may accelerate the growth rate of some products like antibacterial soaps, eventually bringing good growth opportunities for the bath and shower market. The forecast period (2019-2028) may see a plethora of advancements in the bath and shower market according to changing consumer preferences.

Skincare is also an important aspect that dominates the growth factor of the bath and shower market. Many products such as liquid bath products, bath additives, and bar soaps are used for improving skin quality. The booming skin care routine trend can help the bath and shower market to climb the ladder of growth across the forecast period. The increasing use of chemical substances in shower gels like dioxane, parabens, and lauryl sulfate may hinder the bath and shower market to a certain extent.

This upcoming report on the bath and shower market provides an in-depth analysis of the current market situation. The report covers components like competitive landscape, key players, regional analysis, and ongoing trends. The report also offers thorough research on how the COVID-19 pandemic will impact the bath and shower market. The segmental study enables an individual to thoroughly understand the bath and shower market.

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Bath and Shower Market: Competitive Analysis

Being highly fragmented, the bath and shower market has many local and international players in the fray and they compete with each other armed with factors like superior quality bath and shower products that prove beneficial for the consumers. Many startups are also emerging on the horizon of the bath and shower market with unique products that meet the standards and preferences of the consumers. Consistent research and development activities fuel the bath and shower market with exponential growth rate as discoveries and formulations lead to the introduction of new products that gel well with the consumers. L’Oreal S.A., Johnson & Johnson, Henkel AG & Company, Unilever, Procter & Gamble Co., Colgate-Palmolive Company, and Coty Inc are some well-established players in the bath and shower market.

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4 startups from Bengaluru, a city in India have come up with homemade soaps that cater to the product preferences of the consumers to a certain extent. This development highlights the startup trend that’s spreading rapidly across the bath and shower market.

Bath and Shower Market: Key Trends

Consumers nowadays are more inclined toward using bath and shower products made from organic materials. A large chunk of consumers are also opting for cruelty-free products, that is, products that do not harm or kill animals. The antibacterial soap category may see a boost in sales across the forecast period as it is aid that these soaps kill bacteria or viruses more efficiently than normal soaps.

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Bath and Shower Market: Regional Outlook

On geographical parameters, the bath and shower market is spread across North America, the Middle East and Africa, Latin America, Europe, Latin America, and Asia Pacific. Developed regions like North America and Asia Pacific are already making inroads in contributing to the growth of the bath and shower market largely. Developing economies like India and China are likely to emerge as hotbeds of opportunities for the bath and shower market as governments of these countries are spreading awareness about the importance of hygiene on the grounds of the new coronavirus pandemic.   

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

TMR is a leader in the market research space providing end-to-end business solutions and consulting services. TMR operates from its own office space of almost 10,000 sq. ft located in a prime commercial complex at Pune. We serve clients in 150 countries with an approach to deep dive into the economic aspects and geographical nuances for unfailing business intelligence.

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