EA Sports FIFA Mobile Coins fans want more.The company reported it had 230 million players and audiences across its EA Sports titles in the last calendar year. Viewership is important, because the curiosity in esports competitions is generating more exposure for its EA Sports brand. The pandemic accelerated the growth that was happening at EA Sports. FIFA Ultimate Team put a list with six million each day active gamers in December, and Madden reached its highest participant count at the history of this franchise, which dates to the early 1990s.

Even less popular sports titles like EA's NHL franchise saw increase last quarter with engagement in the game up 13 percent. "Our fans are telling us that they need more of exactly the EA Sports could provide," Wilson stated. "They are playing more of our games than ever before. They're spending more time with our articles. And they're connecting with each other, the players, and teams and sports that they love through our adventures. "To capitalize on the growing interest in sports gambling, EA is planning an aggressive growth using its EA Sports lineup starting with its biggest and hottest game, FIFA.

Launch new sport games.Soccer is the planet's most popular game, and there is no greater way to capitalize on that interest than simply by releasing more experiences on the greatest and fastest-growing gaming platforms, which can be mobile devices. EA has already experienced great success with FIFA Mobile at Asia where the game has buy FUT Coins million players. But there is much more to come.