Market Overview

The market for savoury biscuits is growing pervasively with the augmenting demand for convenience food, and the increasing globalization. Furthermore, in recent years the major players are investing heavily in R&D to add new flavours which are subsequently increasing the market size.

As consumers continue to demand high quality and variety in product ranges, biscuit manufacturers are striving to invest in new technologies that can help them to respond to the changing consumer tastes and increased flexibility in production lines.

Acknowledging the exponential growth, the market is observing currently; Market Research Future (MRFR) in its recently published study report asserts that the global savoury biscuit market is expected to create a significant revenue pocket by 2022, registering approximately 3% CAGR between 2016-2022.

Consumers are increasingly becoming health conscious with the well-spread awareness towards organic and low-calorie products which is also driving the demand for high fibre and organic food products. Savoury biscuits market fortified with fibre are more popular followed by organic savoury biscuits.

Market players are gradually exploring new regional flavours, healthy ingredients such as flaxseed, carom, spinach etc. to gain the interest of different types of consumers.

Global Savoury Biscuit Market – Segment

The MRFR analysis is segmented into four key dynamics for the convenience of understanding.

By Types: Comprises Crispbread, Crackers, Baked Bites, Crispbread and Wafer Biscuits.

By Ingredients: Wheat Oats, Millets, Corn, and Mixed Grain among others.

By Savoury Ingredients: Sea Salt, Cheddar Cheese and Herbs and Spices, among others.

By Regions:  North America, Europe, APAC, and the Rest-of-the-World.

Global Savoury Biscuit Market – Regional Analysis

The North American region is expected to retain its dominance over the global savoury biscuit market attributing to the burgeoning food and bakery items industry in the region. Also, the upsurge in the popularity of these biscuits is expected to drive market growth in the region.

The market in the Asia Pacific region is emerging as another lucrative market for a savoury biscuit. Several major companies are targeting APAC as a potential market for investments in the savoury biscuit market due to the potential demand scenario.

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Global Savoury Biscuit Market – Competitive Landscape

The market appears highly competitive and diversified characterized by the presence of several large and small players. To sustain in the market while gaining a competitive edge, these players invest heavily in R&D, global expansion, advanced technologies, and product launches. Players are tapping the growing markets for expansions.

These players ensure innovation and novelties while building up the marketing strategies. This, in return, provides a strong consumer base. Consumers are majorly concerned about ingredients and health benefits and manufacturers are supplying to their demand accordingly. The insistence on low-calorie, sugar-free biscuits is compelling manufacturers in the market to enforce innovation in producing nutritious biscuits keeping the customer demand in mind. 

Key Players:

Some of the leaders driving the global savoury biscuit market include Britannia (India), Parle (India), The East India Company (UK), Nestlé (Switzerland), CEEMEA (UK), Burton's Foods Ltd. (UK), United Savoury Biscuit (UK), Lotus Bakeries NV (Belgium), Kellogg Co. (US), and Walkers Shortbread Ltd (UK).

Industry/ Innovation/ Related News

August 20, 2018 – Thomas Fudge (UK), a renowned regional bakery items company unveiled its new packaging redesign for biscuit and flatbread. The new design is designed by Qualvis Print & Packaging Ltd. (UK), a leading manufacturer of printed packaging solutions, with whom Thomas Fudge has recently partnered to redesign the packaging for a sweet and savoury biscuit line-up of seven packs and a range of flatbreads.

August 24, 2018 – Arnott’s (Australia), one of the largest food companies in the APAC region, producing a wide variety of sweet and savoury biscuits announced its partnership with Sage Automation (India) to enable Rockwell Automation to upgrade its biscuit manufacturing plants.

To meet the increasing demand from consumers and to deliver increased flexibility and agility for biscuit production, the company had planned to embark on Project Flex – a control and HMI system upgrade. With expansion into international markets and subsequent demand to increase production, it was important for the company to have the ability to run any biscuit on any line while maintaining product consistency.


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