Global Digital Pregnancy Test Kits Market: Introduction

Pregnancy test is an indicative marker test for determination of pregnancy, which measures the human chorionic gonadotropin (HCG) in urine samples. The HCG hormone is present in the human body only during pregnancy, which makes it possible for the test to provide accurate results. Various types of pregnancy tests are available in the market. Home pregnancy test (HPT) is the most common, which offers benefits of pregnancy testing at home, without the need to visit a physician or gynecologist. Recent technological advancements in home pregnancy tests have led to the emergence of digital pregnancy test kits. These test kits offer quick results in a digital format (pregnant / not pregnant), which eliminates the need for interpretation of results by women, thereby improving accuracy of the test.

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Key Drivers of Global Digital Pregnancy Test Kits Market

Increase in birth rate

Pregnancy and birth rates among teenagers in the U.S. are significantly high. Decline in birth rates and increase in life expectancy have resulted in a global shift in the population age distribution. Changes in the birth rate can come about not only because of changes in age-specific fertility rates, but also because of structural changes in the population. According to Theoretical Population Biology, even though birth rates are dropping across the world, due to increase in food security, affluence, and urbanization, the world's population is estimated to exceed 8 billion (up from 6.5 billion presently) by 2030, and could reach 9 billion by 2050.

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Advantages of digital pregnancy test kits

Digital pregnancy test kits can estimate the result and the number of weeks a woman has been pregnant. The accuracy of the result is determined by the amount of visibility of the representation. Digital pregnancy tests provide accurate results, preventing the need to visit a health care professional.

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North America to Account for Major Share of Global Digital Pregnancy Test Kits Market

North America dominated the digital pregnancy test kits market in terms of revenue in 2020, followed by Europe. Rise in adoption of new and advanced test kits owing to higher awareness among people about pregnancy test kits and adequate reimbursement policies for digital pregnancy test kits in the U.S., Canada, and countries in Europe are the major factors attributed to the regions' significant share of the global market. The market in Asia Pacific is projected to expand at a higher CAGR from 2021 to 2031, owing to higher pregnancy rate in emerging countries, such as China, India, and other countries in Southeast Asia, and rise in adoption of digital pregnancy test kits in these countries.

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Key Players Operating in Global Digital Pregnancy Test Kits Market

The global digital pregnancy test kits market is highly consolidated owing to the presence of small number of key players.

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