Digital marketing is the best strategy for small businesses it provides better ROI and tracking than tradition marketing (print, radio, TV). Out of all the digital marketing strategies my favorite is Google My Business GMB. The reason is this specific channel is guarded specifically for the local small businesses market. 

 

This best place to market small business is in online search. This would include PPC advertising and SEO.  Now a days when someone wants to do business with someone locally, they go to Google and search for the local business + city.

 

Best Services for Small Businesses:-

 

Search Engine Optimization (SEO)

Social Media Advertising

Content Marketing 

Google My Business

 

1.Search Engine Optimization (SEO)

SEO is one of the best ways of promoting your business on Search Engines. Whenever your potential customer searches for your products and services on search engines (especially on Google) they inclined to the websites which are ranking high on search engines.

When SEO performed properly, you can rank your website on top search engine listing and drive more traffic and leads to your business website. You can beat your competitors and attract more potential buyers to your website with SEO With so many businesses competing against each other to rank higher on search results, make it tougher to rank a business website on top searches.

 

2.Social Media Advertising

According to the latest research, 97% of marketers incorporate the use of social media platforms for online marketers.  It is one of the powerful tools in digital marketing to gain a better online reputation and presence.Social media platforms like Facebook, Instagram,Linkedin,WhatsApp and others provide customers with an accessible forum to engage with companies.

 

Facebook

Facebook is a social media platform that has successfully attracted 500 million individuals in only a couple of small years. Therefore, expanding your small business on Facebook will benefit you, as individuals nowadays kill time on social media sites than some other place. One of the most solid approaches to advance is by making a Facebook page. 

 

With 6 billion customers every day, therefore you should not post twice on your profile in a day. On Facebook there are different people with different opinions therefore, conversational posts are best suited here.

 

Instagram

Instagram is the quickest growing social media platform with 1 billion users. It is a platform that benefits all types of businesses.

 

Instagram is a profoundly visual stage, which implies that no-brainer individuals are dependent on it. Since your crowd will check their feed on different occasions a day, it is ideal to post to some degree once and at most multiple times in a day. Individuals use Instagram to relax and invest their energy in having a good time, which implies that they are hoping to get experiences into your business. 

 

Linkedin

LinkedIn is one of the professional social media platforms with 700 million users. Small industry experts utilize this site to advance their profession and business objectives. You can connect with people and increase your small business through this platform in a surprising way.



3.Content Marketing 

Content in Digital Marketing is the most important factor in building trust among people. While creating content, your focus should be on creating content that serves the purpose of your customer.

Content is king for a small businesses because it’s the stuff that will get customers to actively engage with your brand before making a purchase. Plus, content marketing generates three times as many leads as outbound marketing and costs 62% less.



4.Google My Business

Google My Business (or GMB) is a local business listing service powered by Google.

It is completely free to use and the only requirement for using it is you must have some form of face-to-face interaction with your customers. Basically, if you are 100% online you can’t really have a Google My Business listing.

 

How Does Google My Business Work?

Google allows you to claim your business and get it live. This way, when people are looking for something you provide, your website will come up in their search results.

 

You can list the services you provide, add an FAQ section, a few photos, and also allow customers to leave reviews about your busines.