Students Controlling Personal Living Space in Universities Benefits Sales amid COVID-19 Outbreak

The surreal complexities of the COVID-19 outbreak have had disorienting effects on the entire world, leaving individuals to navigate through uncharted waters. This has compelled individuals to be more mindful about their health and wellness. Manufacturers in the mattress topper market are capitalizing on this opportunity to increase the availability of mattress toppers in university campuses since an increasing number of colleges are reopening in 2021.

Sleep specialists are creating awareness about the importance of sound sleep to maintain optimum immunity and combat the coronavirus infection. BedInABox® – a provider of affordable luxury bedding for budget-conscious people are gaining popularity for tying-up with colleges and universities, since students are focusing on controlling their own personal living space. These factors are likely to drive the mattress topper market during the forecast period.

Mattress Toppers V/S Mattress Pads: Which is Better?

Both mattress topper and mattress pads offer some degree of protection to the original mattress. However, pros and cons of both are influencing consumer buying trends, thus affecting business in the mattress topper market. For instance, mattress pads are not as effective for protection from wear, whereas the thickness of mattress toppers allows superior protection. However, special materials in mattress pads help to prevent spills from soaking through, whereas mattress toppers are not resistant to spills or stains.

Mattress pads offer increased softness whereas manufacturers are increasing efforts to help consumers alter the softness and firmness of mattress toppers. Early Bird by Amerisleep – a provider of comprehensive mattress solutions is offering top-rated mattresses with proven sleep-boosting materials.

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High-density Memory Foam Mattress Toppers Help Relieve Back Pain

The mattress topper market is expected to advance at a healthy CAGR of ~7% during the assessment period. This is evident since manufacturers are boosting their production capacities for memory foam, latex, wool, and featherbed mattress toppers. Tempur-Pedic’s memory foam mattress topper is gaining popularity for easing back pain and quickly absorbing body heat. Manufacturers in the mattress topper market are introducing removable and washable covers in bedding solutions to help consumers in domestic and commercial sectors maintain hygiene and clean sleeping environments.

Online reviews on bedding solutions are influencing sales for mattress topper companies. High-density mattress toppers are infused with graphite to help keep sleepers cool and relieve back pain.

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Gel-infused Memory Foams, Featherbed Mattress Toppers Create Sales Opportunities

Sleeping hot is one of the major complaints associated with memory foam mattresses. Hence, companies in the mattress topper market are innovating in gel-infused memory foams. The DreamFoam Bedding Gel Swirl Memory Foam Mattress Topper is being highly publicized to prevent body heat from building up in the memory foam. Manufacturers are aiming to achieve the CertiPUR-US certification for their bedding solutions to eliminate harmful chemicals such as heavy metals, ozone depleters, and lead from bedding solutions.

The U.S. mattress topper market is expected to surpass the revenue of US$ 1.6 Bn by 2031. Manufacturers are increasing their focus in thickly stuffed featherbed mattress toppers made from 100 percent cotton and additional covers to protect it from body oils, moisture, and allergens.

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Wool, Luxury Mattress Toppers Cater to Niche Consumer Requirements

Innovations in wool mattress toppers and luxury mattress toppers are translating into value-grab opportunities for suppliers in the global mattress topper market. Natural fleece is being used to develop cozy, plush, and soft memory foams for sleepers who prefer sleeping hot. A wool topper mattress is found to provide more support than a featherbed mattress topper and comparatively less support than memory foam mattress topper. Overstock’s Lambswool Mattress Topper is being highly publicized for its cozy wool atop a polyester backing.

On the other hand, Sleep Innovations’ Dual Layer Mattress Topper Set offers heavenly support for the sleeper’s spine, joint, and upper body with the help of two-inch fiberfill in mattresses.

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