The global smart watch market size is expected to reach USD 95.78 Billion in 2028 and register a CAGR of 19.1%, according to the latest report by Emergen Research. Key factors such as increasing public awareness about health, emergence of several market players, and technological advancements in smart watches are driving global market revenue growth. 

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Some key highlights in the report:

  • Among the product type, the standalone segment is expected to register rapid revenue CAGR throughout the forecast period. Increasing demand for smart watches with SIM cards that can receive calls and send text messages without being connected to smartphones and high usage of standalone smart watches by people engaged in outdoor activities such as travelling or hiking are key factors boosting segment revenue growth. 
  • Based on the operating system, the iOS segment is expected to account for significant revenue growth between 2021 and 2028 owing to factors such as rising disposable income, high adoption of iOS devices, and availability of advanced iOS operating systems such as RTOS or WatchOS for smart watches. 

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For this study, Emergen has segmented the global smart watch market based on product, operating system, application, and region:

  • Product Outlook (Revenue, USD Billion, 2018 - 2028)
    • Extension
    • Classical 
    • Standalone 
  • Operating System Outlook (Revenue, USD Billion, 2018 - 2028)
    • Android
    • Windows
    • iOS
    • Others
  • Application Outlook (Revenue, USD Billion, 2018 - 2028)
    • Wellness 
    • Sports 
    • Personal Assistance 
    • Health 
    • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2028)
    • North America
      1. U.S.
      2. Canada
      3. Mexico
    • Europe
      1. Germany
      2. U.K.
      3. France
      4. Spain
      5. Italy
      6. Rest Of Europe
    • Asia Pacific
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of APAC
    • Latin America
      1. Brazil
      2. Rest of LATAM
    • Middle East & Africa
      1. Saudi Arabia
      2. UAE
      3. South Africa
      4. Rest of MEA