As per the professional research report on the global digital content creation market, the industry is poised to witness a stellar growth rate of 17 % over the forecast period of 2020 to 2027. The report also specifies that the global digital content creation market is anticipated to reach the evaluation of US$ 51 billion at the end of the forecast period i.e. 2027. Increasing number of B2B companies assessing online marketing strategies owing to the unforeseen COVID-19 pandemic are expected to create new growth avenues in the global digital content creation market in years to come.
Furthermore, rising usage of social media platforms such as LinkedIn, Twitter, Instagram, Facebook, etc. is also creating huge demand for sophisticated digital content. This trend, along with advent of artificial intelligence as well as virtual reality is expected to fuel demand in global digital content creation market in coming years. Segments in the global digital content creation market based on the component include tools as well as services. Tools segment can be further classified into content authoring, content publishing, and content transformation. Services segment in the global digital content creation market can be further classified into professional services as well as managed services.
Rising Deployment of Cloud and SaaS Models Boosts Demand in Digital Content Creation Market
Rising deployment of cloud as well as SaaS models is also motivating the growth of the global digital content creation market in recent times. These technologies attract a massive bank of conusmers owing to their cost effective, flexible, high processing power, and scalable nature. Segments in the global digital content creation market based on the format of the content include graphical, audio, textual, and video content. Both large as well as small and medium scaled enterprises utilize the services and solutions in the global digital content creation market.
The services in the global digital content creation market can be deployed through both on premise deployment as well as through cloud deployment. Some of the key end users for the services and solutions in the global digital content creation market include retail and e-commerce, automotive, media and entertainment, travel and tourism, manufacturing, government, healthcare and pharmaceutical, education, and utilities, among others.
Key regions evaluated in the research report on the global digital content creation market include Europe (including the United Kingdom, France, Germany, and rest of the Europe), North America (including Canada, the United States, and rest of the North America), Asia Pacific (including India, Australia, China, Japan, and rest of the Asia Pacific), South America (including Brazil as well as the rest of the South America), and Middle East and Africa (including South Africa, Gulf Cooperation Council, and rest of the Middle East and Africa).
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North America to Lead the Digital Content Creation Market
Geographically, North America region is anticipated to account for the leading share in the global digital content creation market in coming years owing to strong penetration as well as adoption of digital content creation services and tools in the region. Moreover, substantial application as well as usage of digital content creation tools across various end use industry verticals in the region is also attracting growth in the global digital content creation market in North America.
Another region expected to witness promising opportunities for expansion and development in the global digital content creation market in coming years is Asia Pacific. This trend can be attributed to increasing adoption of digital content creation services as well as tools in various regional countries including Japan, China, and India. Focus of these governments on developing stronger and more reliable internet infrastructure to access digital technologies is expected to create substantial development opportunities for the regional players.
Some of the key and incumbent players functional within the global digital content creation market include Apple, Inc., Corel Corporation, Aptara Inc., Integra Software Services Pvt. Ltd., Quark Software Inc., Adobe Inc., Microsoft Corporation, Acrolinx GmbH, MarketMuse Inc., and Trivantis, among others.
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