Global Acid toners Market: Market Outlook
Acid toners are the products containing acid groups, which are used as skincare products as they maintain the skin´s pH. A toner, in general, is used to remove dust, pollution, and impurities. Acid toners are used for dehydrated and dry skin, resurfacing, for collagen production, acne removal, and other skin care purposes. These products also help in removing excess oil and hair prevent ingrown hair from the face. Additionally, adds a layer of protection by closing pores and tightening cell gaps after cleansing. The other benefits of acid toners include smoothening of skin texture and evening out of skin tone. Increasing demand for facial toners as part of daily routine and skin benefits are driving acid toners market.
Rising demand for skin care products in Asia Pacific and region is fueling the growth of Acid toners market
Growing demand for skin care products specifically facial care products has boosted demand for acid toners market. Increase in working women population along with the rise in spend towards specific need cosmetics is having a positive influence on the acid toners market. The emergence of the need for post-cleansing products along with added benefits of exfoliation, pH control, acne control and hydration has become a critical success factor for acid toners market growth. Higher availability of acid toners across online channels and ease in shopping is also fuelling acid toners market growth. The acid toners include active and skin-changing ingredients. Usage of acid toner is known to be the most effective way for skin preparation in daily routine. A rise in awareness of acid toner product information across social media platforms and their benefits has resulted in higher sales of acid toners in the recent years.
Allergy to synthetic chemicals in acid toners and sensitive skin issues might be a limiting factor for acid toners market growth. Lack of product safety and improper knowledge of using specific acid toner for suitable to particular skin type will result in side effects of the product that in turn will limit acid toner sales in the long term.
Global Acid Toners Market: Key Player
Some of the key players operating in the business of Acid Toners in the global market are Garnier (L'Oréal), Neutrogena, Mario Badescu, BioAqua and ISNTREE, Kaya, Biotique, Rebel 4 Cause, and others.
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Global Acid Toners Market: Regional Outlook
North America followed by Europe will dominate the Acid Toners market backed by higher demand concentration of acid toners in these regions. Improving economic conditions, lifestyles in countries like China and India will emerge as a potential region for acid toners market. Traction towards fruit based toners will be a trend in Asia Pacific region due to higher availability of citrus fruits suitable for acid toners production. To achieve economies of scale by collaborating with local raw material suppliers and also nearness to potential consumer base will encourage higher private investments will augment acid toners production in Asia Pacific region.
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COVID-19 Impact on Acid Toners Market
Acid toners market expected to have moderate to high impact due to the coronavirus infected disease COVID-19. The production of acid toners would be affected as the manufacturing of cosmetics ingredients has been stopped due to global pandemic. Moreover, lesser use of cosmetics products during quarantine is also one of the considerable factor for the acid toner market. Due to this factor, sales of acid toner is projected to be reduced. However, after the end of this global pandemic, the acid toner sales could increase with high rate which would help for the growth of the market.