Demand for Moringa has been on a perpetual rise, on account of the increasing advocacy of consumers towards a healthy lifestyle. A proliferated adoption of Moringa has been witnessed in the diet, owing to its high nutritional value that aids in fighting colds, bacteria, diabetes, obesity, and anemia, among other conditions. Every part of the tree – seeds, flowers, pods is utilized as food, while stems, roots, and bark are used for the manufacturing of medicines, which in turn, makes the entire tree usable. As a result, the global Moringa market is anticipated to gravitate towards an impressive valuation.
Moringa has been turning to a mainstream cure for the consumers with more than seven times the amount of vitamin C as compared to oranges, double the protein amount than milk, thrice the amount of potassium than bananas, and four times the vitamin A content than carrots. With the proven side effects of antibiotics, people have been shifted towards Ayurvedic cures and treatment methodologies that involve the medicines produced from the trees. This is expected to fortify a promising growth of the global Moringa market considering its medicinal properties.
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Moringa Market – Novel Developments
Some of the leading players in the global Moringa market comprise of New Global Energy Inc., Green Earth Products Pvt. Ltd., Vyora Herbals Private Limited, Marudhar Impex, Paritosh Herbals, Philippine Moringa and More Corporation, Jailev International Trading Corporation, Tropical Palm Herb Manufacturing, Mother’s Farm, Genius Nature Herbs Private Limited, Kuli Kuli Foods, Earth Expo Company, Ancient Greenfields, and Grenera, among others. Below are some of the latest developments in the global Moringa market.
- New Global Energy Inc., an aquaculture and agricultural technology company, has been working to develop a new cultivation method for Moringa. The company plans to experiment with 1.2 Mn Moringa trees and is expecting about 390,000 pounds worth of Moringa leaves per year.
- Philippines Moringa and More Corporation has recently launched Moringa tea latte and Moringa chocolate latte along with herbal tea, in order to enhance the adoption rate of Moringa and step up in the food and beverage industry.
Moringa Market - Dynamics
Availability of Moringa in Various Types of Food Products is Anticipated to Intensify the Growth of the Market
With the recognition of Moringa as a superfood, manufacturers across the world have been focusing on offering it in various forms to make it easily consumable. As a result, most of the companies offer Moringa in powdered form, which can be added to the food products, in order to enhance its nutritional value. In addition to this, the rising importance of breakfast is expected to create robust demand for the Moringa as breakfast cereals, nutritional shakes, smoothies, soups, and snack bars.
There has been a significant rise in the demand for Moringa capsules, on the back of rising awareness of the health supplements for the treatment of hair and skin related problems, detoxification, and offset stabilize the insulin level in the body. As a result, easily consumable capsules are yet another concrete growth drivers for the global Moringa market.
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Asia Pacific Remains the Largest Growing Region for the Global Moringa Market
Asia Pacific enjoys supremacy over the global Moringa market since the trees are native to India. In the Asia Pacific region, India is the forerunning supplier of Moringa Oil, Moringa Leaf, Moringa Seeds, and Moringa Fruits, which further contributes to the growing size of the Moringa market.
Being protein-rich in nature, Moringa has been utilized as a great substitute for meat. Growing trends of veganism in American countries are paving the path for the plant-based food products, which is expected to create strong demand for Moringa in the forthcoming years.
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Moringa Market – Segmentation
The global Moringa market has been divided on the basis of application, regions, and product type.
Moringa Market – Application
Depending on the application, the global Moringa market has been divided into:
- Dietary Supplements
Moringa Market – Product Type
Based on the product type, the global Moringa market can be fragmented into:
- Moringa Seeds and Oil
- Moringa Leaves and Leaf Powder
- Moringa Fruits, Tea, and Pods
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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