Global Oat Butter Market: Market Outlook

Oat butter is obtained from the oil of the oat kernels which has a yellow-orange to a greenish soft solid color. Oats are a rich source of fiber, minerals, vitamins, and antioxidants including avenanthramides which are beneficial for human health. Oat butter contains saturated fatty acids which are commonly found in oat oil. The oat butter has a wide variety of applications in the cosmetic & personal care industry which is expected to propel the growth of the global oat butter market. Oat butter acts as a consistency agent in cosmetics and is used as an emulsion stabilizer in cosmetic & personal care products. With the functional properties and the wide variety of application, the manufacturers are offering different products which contain the oat butter. With the growing awareness regarding natural and sustainable cosmetic ingredients, consumers are inclining towards naturally derived cosmetic products. The increased application of oat butter in cosmetics & personal care is expected to escalate sales of the global oat butter market. The volatile prices of raw material and higher production cost is expected to hinder the growth of the global oat butter market.

Global Oat Butter Market: Market Dynamics

Increased Application of Oat Butter in Cosmetic & Personal Care to drive the Growth of the Market

Oat butter has a variety of applications in cosmetics & personal care owing to the functional properties and nutritional properties. The oat butter contains unsaturated fatty acids and another essential compound that are beneficial for the skin and hair. Oat butter help to nourish and repair both hair and skin. It is also used in baby skincare products as well as sensitive skincare products. The oat butter contains vitamin B which helps to penetrate the hair shaft allowing for more moisture retention and leaving skin soft & healthy. It is also used in body butter and lotions which are used as a body moisturizer. The increasing use of oat butter in cosmetic & personal care products is expected to propel the growth of the global oat butter market.

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Millennial Adoption on Beauty Wellness Movement to bolster the Sales of the Market

Nowadays, consumers are taking preventive and eco-conscious approaches towards personal care, health, and lifestyle. The consumers are inclining towards the natural and organic cosmetics products which are beneficial for skin and hair and not having side effects. Consumers are increasingly adopting the beauty and wellness movement which significantly contributes to the growth of cosmetics & personal care products. With the increasing consumer demand for natural and organic cosmetic products, the manufacturer is offering different types of cosmetics & personal care products that are derived from plant sources. Thus, the adoption of the beauty wellness movement is expected to bolster the sales of the global oat butter market.

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Global Oat Butter Market: Key Players

Some of the key players operating in the global oat butter market are Oat Butter Brand, Naturochim, Vegan Rob's, Natural Butter Bar, Premier Specialties, Inc, Oat Butter Brand, Aroma Depot Inc., and others. Some of the prominent key players in the cosmetics & personal care industry are interested to invest in the oat butter market.

Global Oat Butter Market: Market Opportunities

The increasing awareness regarding plant-based butter and its benefits among the consumer is expected to create opportunities for existing and new market players to introduce new plant-based cosmetic & personal care products. The market player in the oat butter is investing in research and product development to introduce the new products with the consumer demand and ongoing trends. The growing trend of organic and clean label products is expected to create opportunities for the market players in the global oat butter market.

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Global Oat Butter Market: Regional Outlook

The oat butter market in North America is expected to witness higher growth over the forecast period owing to the consumer are inclining towards plant-based ingredients and cosmetics products. Europe is expected to witness a significant growth rate over the forecast period owing to a higher presence of oat butter manufacturers and easy availability of the raw material in the region.

COVID-19 Impact on Global Oat Butter Market

The spread of COVID-19 has adversely affected the businesses and manufacturing sector around the globe. The manufacturers are observing a slow production rate owing to a shortage of labor and raw materials. Owing to the pandemic situation the government asks people to stay home to stop the spread of the pandemic in the region. The government imposes trade restrictions to stop the spread of the pandemic, the restriction of the trade directly impacts the supply chain of the product. With the pandemic situations, the global oat butter market is expected to witness moderate impact in the upcoming term of the year.

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