As more carriers roll out STIR/SHAKEN, phone numbers and source of calls will be verified. Carriers are experimenting with various alerts, but to date there is no standardized way of notifying consumers of verified calls. If the call can be validated, the consumer may be notified with a verification keyword or symbol on the incoming call display. If the call cannot be verified, the call may be blocked or the consumer notified on their caller ID screen warning of a potential scam call.  For more about Stir/Shaken Service Providers visit my website.


The purpose of notifications is to allow consumers to decide whether they wish to answer, ignore or block the number. With STIR/SHAKEN and other anti-robocall protections in place to stop scam calls, consumers should feel more confident and empowered about answering the calls they do want to receive.


Regulators and legislators continue to enact new rules to ensure service providers implement effective ways to combat illegal robocalls. In response, phone companies are deploying Caller ID authentication with the STIR/SHAKEN standard. But what does this mean for businesses and how they connect with customers through calls?