On some sites, you can distinguish between the main menu and a secondary menu, not to be confused with a submenu.
You will integrate your most important information into the main menu, because it is always visible on your web page, even when the user is viewing the bottom of the page. This is called a “sticky menu”. For example, for an e-commerce site, you will display the different products that you offer.
While the secondary menu is visible only when the user views the top of the page. In this menu, you can integrate pages that are less important, such as your career page, for example.
Know that it is not because this secondary menu differs from the main menu by its visibility, that it will be less accessible by SEO services near me.
Google accesses a page by clicking on a link, from the moment your secondary menu pages are accessible to the Internet user, they will be accessible to search engines as well. This is the purpose of this secondary menu, you want Google to crawl these pages, but you don't necessarily want it to appear all the time so as not to overwhelm the visitor with information.
THE BREADCRUMB TRAIL OF YOUR WEBSITE
Your website's breadcrumb trail is also an important element. The latter corresponds to the navigation path, that is to say, as you arrived from point A to point B.
The breadcrumb allows users to return to previous pages or the initial category with a single click. The breadcrumb is directly linked to the tree structure of the custom web design company. If it isn't clear, your thread won't be either.
STEPS FOR CREATING A TREE STRUCTURE
- KEYWORD RESEARCH
The first step in creating your tree structure is to identify the keywords related to your business. The vocabulary chosen for your tree must be very simple but must correspond exactly to the services you offer while being favorable for your SEO.
Your keywords should make sense and they should be chosen strategically. To do this, we have several articles that will guide you in choosing the right keywords. Feel free to do this keyword research early in the website-building process and even before choosing your domain name. Who knows? It might inspire you. But don't panic if your targeted keyword does not appear in your domain name, the SEO impact is very negligible.
- LIST THE CONTENT OF YOUR WEBSITE AND THE PAGES THAT ARE MOST IMPORTANT TO YOU
ASK YOURSELF THE RIGHT QUESTIONS
When making the site structure, your thinking should first focus on 2 questions:
Who is the content for?
You must identify who your users will be and what their characteristics will be. To do this, it is advisable to get services of a responsive web design company and create sheets representing one or more typical users that are supposed to reflect the vast majority of users, Buyer Personas. These sheets summarize a certain amount of information such as gender, age, professional situation, geographical location, etc.
These cards are supposed to allow you to better determine the general structure of the site according to the people you want to reach.