It is said that a picture says a thousand words and that is absolutely true. Visual content generates a greater impact than the written word because it immerses the audience and makes the concept more accessible. How can you create visual content in such a way that it generates the most engagement? An experienced web design company Tyler Texas can do that for you!  

No matter what type of visual content you’re creating, following the principles of good design is important. From color and typography to data design and proportion, simple tweaks can extremely enhance your work. If you’re ready to take your visual material to the next level, here are 5 simple design tips to keep in mind.  


Maintain a considerable amount of negative space. When a layout contains too much information, the messaging becomes overcrowded and incomprehensible. When an infographic or image including marketing slogans and words becomes cluttered and lacks breathing room, it loses its effectiveness. As a result, make sure there's enough white space around written material in your visual production strategy.  


Icons should be straightforward, easy to understand, and universal. Always keep in mind that they're supposed to help you understand, not distract you.  

3.Brand Consistency  

Most important thing is that your visuals should align with your brand’s content marketing strategy. Every piece of visual material should serve a purpose within the overall strategy and adhere to the brand's visual identity. This comprises the brand color schemes, font styles, logo usage, and any other style guidelines used. A sudden unannounced change in branding in certain stuff can confuse customers and lead them right to the hands of the competitors. Use the same logo, color scheme, and slogan across all visual content to get a loyal following that increases.  

4.Align Your Visual Elements  

When you are creating an infographic or a personalized image for your blog, make sure to follow the basic rules for image alignment. Everything should be evenly spaced, and nothing should be too close to the visual content's borders. Text and graphics, for example, should be aligned horizontally and vertically.  

5.Infographics & Videos  

Infographics are visual representations of data and statistics. They make hard or mundane information easier to digest (unless you like reading statistics and data) and more interesting.  

Videos are all the rage these days. There is so much you can achieve with a short (or slightly longer) video.  

There are so many other types of visual content we discuss (screenshots, memes, gifs, even your logo and avatar). Your audience's visceral psychology is stimulated by visual content, which encourages them to learn more about your company. Your brand's reputation and recognition will increase if you can create the high-quality visual material that actually resonates with consumers and promote it on a regular basis.  

However, if your content is bland or badly designed, you will end up doing more harm than good – always consider the requirement of your audience and don’t put out content just to stick to an upload schedule. As with any type of content, it’s the substance that counts, but very good style is definitely appreciated. Ensure that visual information is sized appropriately for its intended audience, and that color schemes and branding are consistent across all platforms. Remember to leave white space for the text to breathe and to utilize icons that are easily understood by anyone when developing visual material.  

At Smithy, we design great visual content with our Website Content Strategy Services Tyler TX. We provide  Web Design Services Tyler TX and our Experts make your Content, Visuals, and Brand stand out!