When creating a website, there are several important factors to consider, some more important than others. The recommendations shown here are by no means exhaustive, and they represent only a few of the key methods to follow or avoid if you wish to rank high in search engine results.
To begin, using semantic coding is highly useful since it allows search engines to better comprehend your material. This is because the semantic web reflects a computer-understandable view of information. It is a step forward beyond computers' capacity to read meta-data but not grasp its significance.
The next aspect is one that should be avoided rather than adhered to is the use of Adobe Flash for navigation purposes. Google is unable to read Flash navigation and so will be unable to pick up on the all-important content within your site. This brings us to the idea of content as king.
As such, it should be the focus of your attention. By offering frequently updated content on your site, you will improve the site's reputation in the eyes of Google and other search engines. In addition to this, splash pages should also be avoided; they serve to detract from the site's main content while providing an unnecessary barrier to the royal material.
The final aspect considered is keyword stuffing. In terms of SEO Web Design, this technique is highly crucial to a site's long-term performance. This process is common throughout the web, often being implemented without the user being aware of the error of their ways. This Black Hat technique, although it may provide short-term results, will ruin a site's credibility within search engines after an equally short time frame.
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