The UX of a website is one of the basic yet most crucial elements. An optimized UX design retains, engages, and helps users navigate through the website. In today’s time, everyone’s focus is getting advanced UX for their audience, if not perfect. 

However, UX tracking is as important as getting a quality UX design for your website. Today, the website designing company in Delhi is here to throw light on the importance of the UX track. 

1. Understand the user’s satisfaction: 

Users always give you a real answer. It doesn’t matter how many tests, reiterations you made, or inputs you consider, but how your users react or how much they are satisfied is necessary to know. For this, you need to understand the UX metrics and track them consistently. 

Here are the few crucial UX metrics you need to keep an eye on or measure on basis of these below points – 

  • Conversion or completion rate – through clicks and impressions, you get an insight into whether a user’s direction is correct or not in terms of the completion of a purchase. 
  • User errors – these UX metrics help you to understand and track the user errors while completing a task, such as buying products, surfing through different blogs, etc. If there are too many errors then it is a matter of concern, and you need to look into it immediately. 
  • Time efficiency – the task time UX metrics track the efficiency of a user to complete the task. If the user takes more than the estimated time, then it is a clear indication of challenges in the user interface, which needs to be redesigned. 

 

2. Track and improve sales: 

Every entrepreneur or company’s target is to improve sales and take their brands to the next level. The rise of online shopping and evolution of the eCommerce sites makes it important for every website holder to improve their user experience and optimize it. 

We at web designing Delhi think that it is important to track the UX design, analyze the metrics, and accordingly improve the UX, which ultimately gives a seamless experience for the users. 

  • Bounce rate – it is a percentage of users, who have bounced out of the website or to the other web page from a particular web page due to other reasons, but most of the time it is a rigid interface. Therefore, the bounce rate helps you to find the elements or places you need to improve. 

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