Experiential graphic design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.
Examples of experiential graphic design include wayfinding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Increasingly, experiential graphic design involves the use of digital technologies and systems that present dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided.
Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.
The history of the field, also called “environmental graphic design,” is rooted in the earliest forms of graphic communications.