Potential Transmission of COVID-19 from Old Pillows Triggers Demand for New Products

The decorative cushions, pillows & blanket market is experiencing a dip in sales due to the coronavirus outbreak. This is evident since home apparel and upholstery are generally not considered as essential products. Suppliers and manufacturers are strengthening their business through eCommerce to stay afloat during the pandemic. Though clothing and fabric have less risk of COVID-19 transmission, many individuals are considering to change or replace their old pillows, cushions, and blankets, since these harbor an increasing number of virus, germs, and bacteria.

Since an increasing number of people is spending their time indoor at home and are paying attention to interior designing, manufacturers in the decorative cushions, pillows & blanket market are capitalizing on this opportunity to boost their supply chains. An increase in the number of home businesses for eatables, clothing, and electronics has led to the purchasing of new pillows and cushions to add to the aesthetics of drawing rooms.


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Are Memory Foam Pillows Suitable for All Individuals?

Memory foam pillows are the new rage in living rooms, owing to their advantages of retaining contours, relieving back pain, and for being energy absorbent. However, in many cases, memory foam pillows inhibit breathability, since they retain heat, which can be uncomfortable and make the user feel sweaty. Hence, startups are taking efforts to innovate in memory foam pillows. For instance, the MemorySleep Pillow by Niklas Lampi is gaining popularity for its four-curve system that keeps the neck aligned in the neutral position, regardless of the sleeping position.

In order to help consumers make an informed decision, brands in the decorative cushions, pillows & blanket market are increasing awareness that memory foam pillows are best suited for side sleepers and sleepers with neck or back pain. These types of pillows should be avoided by babies, individuals allergic to chemical smell, and individuals who sweat when they sleep.


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Egyptian, Otomi Collection Gain Prominence in Luxury Home Cushions

Despite the coronavirus outbreak, designers are launching luxury home furnishings. Sarita Handa has been gaining popularity for her Spring-Summer 2021 collection of decorative pillows that are inspired from elements of Egypt, Azerbaijan, Mexico, and Greece. Big brands in the decorative cushions, pillows & blanket market are expected to work with designers to innovate in bold-embroidered cushions.

Turkish carpets- and rugs-inspired artwork are finding expression in a series of cushions where hand embroidery is highlighted in bold hues. Azulejos and Azule are reminiscent of Egyptian art & textiles. Designers in the decorative cushions, pillows & blanket segment are increasingly focusing on the Otomi collection, which is a bright revelation of an embroidery style mastered by the Otomi people of central Mexico.


Statement Pillow Covers Increasing Demand for Pillows, Cushions

Belgian linen pillow covers and colossal handknit pillow covers are being highly publicized for throw pillows, accent pillows, and decorative pillows. Pillow cover innovations are a driving factor for the global decorative cushions, pillows & blanket market. The ever-increasing eCommerce platforms are creating current and future incremental opportunities for brands, suppliers, and manufacturers. These platforms are sharing images of how their customers style their homes using colossal handknit pillow covers, which have intensified competition in the interior designing segment.

Online customer reviews about products and services are gaining importance in the decorative cushions, pillows & blanket market. Chunky yarn are making up for statement pillow covers that are extra stylish and fueling the demand for pillows and cushions.


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High Quality Blankets Available in Customized Prints, Designs

The decorative cushions, pillows & blanket market is predicted to advance at a favorable CAGR of 7% during the forecast period. Faux fur luxe mink throw blankets and faux fur woven fringe throw blankets are growing increasingly popular among consumers. Growing social media communities and influencer culture are triggering the demand for luxury and aesthetically pleasing throw blankets. Manufacturers in the decorative cushions, pillows & blanket market are increasing their output capacities in anti-pilling, high quality blankets that are super-soft and washable.

The customization of blankets is another trend, which is translating into revenue opportunities for startups. There is a growing demand for photo collage full color printing and machine washable blankets. On the other hand, the modern hand-woven stripe fringe throw blankets are growing popular with generation X.


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