Many authors and publishers dream of national TV interviews, and there's no doubt they are great. But they reach a mass audience, many of whom may have no interest in the topic. It's why book publicists will tell you that the niche audiences and longer-form interviews of radio and podcasts can be much more effective. Smaller audiences of highly interested listeners can...

Given the competition in today's bookselling marketplace, authors and publishers face significant headwinds when promoting new titles. If you ask a book publicist, they'll tell you a well-rounded promotional campaign is your best bet. The goal is to reach target audiences with news about the book and its launch. It can happen online and in traditional media – ideally, both working...

Once you've worked with a bookseller, chain store, or independent, to schedule an author's personal appearance and book signing, the next question is how to get people there. As a publicist or literary agent will tell you, a larger crowd reflects better on you as the author and pleases the hosting store. While booksellers customarily have some promotional capabilities and a budget,...

The self-help genre is one of the most successful in publishing, and its momentum shows no sign of slowing down. But success isn't guaranteed if you're writing a self-help book and don't carefully plan a marketing campaign to support its launch. Literary agents and many other book pros know from experience how much difference a targeted marketing program can make. Book PR firms can...

Like many other nonfiction titles, business books are marketing-friendly because they are often newsworthy and of interest to the media. A good business book publicity campaign contains many dimensions, each of which will reach target readers. Most top-selling books about business help solve a problem, explain how to succeed or become more profitable, and contain information that people regard...

A book's title needs to be unique and catch people's attention, and it's no exception for titles in the nonfiction genres like business books. But much of sales and success depend on the information conveyed by the subtitle.  If you've been reading about how to market my business book, make sure you devote ample time to writing a subtitle that clearly describes the book's topic. It needs...

Learning more about author marketing is essential if you're the author of a recently published book about a business or professional topic. You may have already come across the concept while researching how to market a business book. It's one of the primary components of book promotion, along with media outreach (publicity) and special events. Some but not all of author marketing today can take...

Establishing the reputation of being a leader in business, industry, or a profession has many favorable ramifications and pays off for many years. It's why you see so many of the world's most successful CEOs, entrepreneurs, and professionals become authors. If you choose to write a book (and there are many excellent reasons to do it), make sure you have a well-rounded plan for business book...

Even the world's most famous authors need marketing support for the new books they write to achieve their goals. Besides having an excellent literary agent and editor on their side, having a skilled publicist is a must. A successful book PR campaign depends on well-defined objectives, thorough planning, an identified target reader, and the proper outreach to media. It's a given that an author...

Authors who self-publish their books do so for many reasons; for some, it's about maintaining creative control, while others prefer to bypass literary agents and traditional publishers. When you publish independently and hope to sell copies of your book, the responsibility for marketing falls on your shoulders. While it's an added responsibility to take on, there are things you can do that can...