Intense competition in the bookselling marketplace means successful book publicity campaigns must employ various tactics to break through and earn coverage. Seasoned publicists know that connecting newly published books and their content to current events is an excellent way to get noticed. There are also many types of events available to savvy book promoters, and they must be well-suited to...

If you're a writer self-publishing your work and evaluating a range of book marketing services, you'll undoubtedly want to find an excellent cover designer. But don't stop there and ensure the interior pages are designed with equal care. Most people still read books in printed form (around 80 percent by many measures), and you want them to have an excellent experience. The highest compliment a...

There was a time when authors and publishers avoided summer book launches, but those rules have gone out the window. Today's news cycle (and the internet) operate 24/7, 365 days a year. It's brought ad adjustment in book marketing services, and summer is a good time to launch books in various genres. If you do, some season-specific approaches can improve your chances of success. One is to keep...

Authors today, facing a more competitive landscape, are looking to expand book marketing services options, and blogs are moving higher on the list. A surprising number of bloggers have loyal audiences and have become the mainstays of the internet. It's been a steady rise since the first blog launched in 1994, and now almost 30 years later, they're increasingly respected. Today, the number of...

The most successful book publicity programs make it easy for the media to cover a book, whether mentioning it in articles or interviewing you as its author. Publicists have long understood that creative pitches about popular topics are more likely to succeed. They have a variety of methods at their disposal, and finding the right ones for your book will help it succeed. Timing also matters, and...

Today nearly all forms of communication lead back to the internet, and for authors, it means their websites anchor book promotion activities. Even if you pitch the media for coverage using snail mail, the people who read your letter and press release will eventually go online to check a website. Therefore, your author's site must be well developed (not overdone). It needs to provide information...

If you're an author writing and producing your work, one of your most significant considerations is how to market a book. Traditional publishers provide an array of support services to their writers, and you need to cover those bases on your own when working independently. Long before you publish, begin building a social media following. As you write, engage the needed content preparation...

Understanding the marketing landscape is crucial to your success if you're already an author or writing a book and are soon to become one. A range of book marketing services can help, some with more lasting value than others. Content marketing is one trend that began several years ago and continues to gain steam. If you're a nonfiction writer, contributing content (articles) to online and print...

Using social media to market products, including literary works, is a topic of much conversation these days. Anyone with a thorough grasp of book marketing services will tell you it plays a role if used well – and one opportunity is to hold a contest. It's a way to increase people's interest and your following while promoting your book. People enjoy competition with the...

  Publishing industry veterans largely agree that social media alone is not a replacement for a full-fledged book marketing campaign unless you're a celebrity with millions of followers. That said, social media posts are important ways for authors to promote their books and interact with fans, and they shouldn't be overlooked. If you're an author or working to become one, start...